Presentation by Dr. Brian Zikmund-Fisher, Associate Prof., Health Behavior & Health Education, University of Michigan. Sponsored by Dartmouth Toxic Metals Superfund Research Group
Dr. Zikmund-Fisher uses his interdisciplinary background in decision psychology and behavioral economics to study factors that affect individual decision making about a variety of health and medical issues, with a particular emphasis on health and environmental risk perceptions and the effects of poor numeracy (people's ability to interpret quantitative information) on health and medical decision making. His research in health communications focuses on making risk statistics and other types of quantitative health information meaningful and useful for decision making by patients and the public.
Events are free and open to the public unless otherwise noted.